Aphrodite Metropolis campaign*Marketing campaign, conceptual UX design
Aphrodite Metropolis is a conceptual marketing campaign for Tinder, satirizing the commodification of love. It consists of a website and billboard; by filling out a survey to give away personal data, users can broadcast their relationship on the billboard. Billboard viewers can use the “___ loves ___” code to sign up for Tinder Premium, creating a cycle of collecting and selling data perpetuated by the user’s desire for human connection.
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